How to Create a Website that Gives You an Edge Over Competitors?

The online space is highly competitive and in order to get an edge over competitors you must have a killer website. Following are some tips by a website development specialist to get you started with one:

Plan before you begin development

Like any other business plan, creating a website development strategy can be quite challenging. However, you cannot move forward with development process without blueprints. So, build a plan while envisioning how your site would look like and the business objectives that you would want the website to achieve.

Choose an efficient hosting service

You would be spoiled for choice while looking for a hosting provider however some providers might fail under unforeseen circumstances. This is the last thing any website owner would like to go through because there could be massive traffic decline as soon as the hosting fails.

Therefore, look for hosting providers who have already established their reputation in the industry even though they are a bit expensive.

Design an eye-catching homepage

Most of your traffic lands on homepages, hence, it is highly crucial to create one which stands out among millions others and never fails to create that lasting first impression. In other words, it must remain memorable so that visitors keep coming back to your site to get more glimpse of it.

Your homepage must be informative and also encourage visitors to browse through other pages on your site.

Create content that delivers value

Try to develop epic content that is designed to educate, inform or entertain your audience. In other words it must deliver value in one or the other form. Remember not to create content that only talks of pure sales.

Your content must be able to generate leads and traffic for your site which in turn boosts sales. It must also be optimized for search engines and thus enhance visibility of your site.

Have content marketing strategy in place

Just building a website is not the end of the game; it is highly critical that your audience knows that you exist online. For that you have to build your presence in different social media channels and share the epic content that you have created.

You must become the resource your target audience relies on for any information related to your industry. Also make sure that your blogs are optimized for better search engine rankings.

Seamless navigation within the site

Design your site in an organized manner with the right architecture so that your website visitors do not find it difficult to move from one place to another on your site. Perform A/B testing site often wherein you find it hard to navigate? Obviously you won’t, right! to find out what your visitors like and what not. Would you like to visit a Keep in mind that your visitors are no exceptions.

Appealing design

In the era of ever increasing mobile users and mobile shoppers, remember to have a responsive website theme along with striking images. Include customized typography for better reflects your brand moods. This would ensure lower bounce rates and higher readability, prominent call-to-action buttons and a colour palette that conversions.

Do not keep website elements that could distract your visitors; hence stick to minimalistic design and win over your customers.

Install effective security tool

News of hacking and security breaches is often hitting headlines. Hence, it is very important to have a reliable security feature in your website so that your audience can trust you.

Discuss with your web development agency to implement the latest technologies to keep your website secure and devoid of vulnerabilities.

What’s your say?

Do you find these tips useful? Would you like to add any insights? I would love to hear from you; please leave your comments below.